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The General Contracting market has been growing rapidly since the 1980s as one of the most dynamic sectors in Egypt and the Gulf region. The sector is mainly driven by the significant population increase, which drives the need for more residential projects developments as well as other complementary services. Egypt has the largest population in the Arab World with approximately 91 MM at the beginning of 2016 and approximately 95.2 MM at the beginning of 2017 with a growth rate of 4.40%. Such growth potential created an attractive entry for several market players, yet with challenging nature that could only sustain the credible players. The increase in the competition between these players and the condensed nature of the market had created the opportunity for ASASSĀ  develop and grow magnificently over the years.

General contracting is the heart of ASASS, and it has special expertise in finishing and fitting-out projects, in which it managed to leave distinguished fingerprints through unique designs. ASASS managed to gain its clients satisfaction by delivering projects on time and with high quality through the intensive quality control and internal audits performed along every single project regardless of its size.